SPECTRE RESEARCH is dedicated to providing forward-thinking strategy and advertising for our clients. We do this by focusing on always improving ourselves, staying on top of trends, and always being willing to learn.
In Order To Grow, You Need A Foundation.In Order To Succeed, You Need Integrity.
You have your passions, and then you have the things you are good at. What if you were able to combine the two? This is the story of SPECTRE RESEARCH. We have a passion for writing, for learning, and for being better than we were yesterday. We have many interests – psychology, entrepreneurship, business strategy, design, and machine learning. Mix all of that together, and you have an agency that achieves success through balance.
Balance is something that we strongly believe in. You cannot have successful campaigns without logic and research. You also cannot have a successful campaign without emotion, a call of inspiration. We are a performance agency that realizes that the campaigns with the highest ROI always appeal to customers on an emotional level with a logical value supporting it. This influences absolutely everything that we do.
Part of this balance is looking towards the future while respecting the past. Every business wants to be on top of the new trends, and even ahead of them! At the same time, there is so much to be gained from those who came before us. Some of our favorite advertising and copywriting books are from the 60’s. Other books we study were written this year. How do you build a tall tower? Only by first pouring a strong foundation! We take what we know works, and then we take what we know can work, and implement and test until we find the right method just for you. That’s the whole idea of performance strategy – taking best practices, and not just using them, but modifying them until you have the very best.
Transparency is one of our core values – we believe the truth comes out, no matter what. Thanks to our weekly and monthly reports, you’ll know how much you’ve spent on Adwords, on Facebook, on Instagram, and any other ad platform. We don’t do this to have a “competitive advantage”, we do it because it’s what’s right.
Integrity begets integrity. Truth and justice should always be aspired to, no matter what. We focus on the white hat methods, because that’s what truly lasts. Someone once put it this way: black hat is like riding a quick elevator that constantly breaks down. White hat is like riding a smooth elevator all the way up. You might have temporary success with illicit methods, but you’ll always be knocked down in the end. And, at the end of the day, we do this because we want to help people and enhance their lives.
Feel inspired by our mission and values? We’d love for you to join us! Check out our openings below and if you find something that fits, reach out to us.
“SPECTRE helped Ticketbud develop a strong brand persona and turn around our reputation. They helped us become a profitable company that is constantly receiving new customers through search.”
“Our entire marketing funnel used to live and die by the way eBay displayed product listings. Not anymore. With SPECTRE, we have traffic coming from several sources.”
``We dominate the New York-state area search results because of the work SPECTRE did. And we're just getting started.”